Jude Bellingham, a rising star of English football, has made a name for himself not only on the pitch, but also in sports marketing. For a long time, the 19-year-old Borussia Dortmund midfielder has collaborated with the bookmaker company Bet365, being its official ambassador.
In 2021, Bellingham signed a lucrative contract with the British betting operator, which saw him appear in advertising campaigns and on various promotional materials of the company. The collaboration between Bellingham and Bet365 has been very fruitful and productive: the young footballer has helped to draw attention to the brand, especially among a young audience.
However, at the end of 2023, Jude Bellingham unexpectedly announced that he was ending his partnership with Bet365. Instead, he became an ambassador for another bookmaker – 1xBet. This Russian-Cypriot company is actively expanding its presence in the European market and sees Bellingham as a promising partner to strengthen its position.
Cooperation with 1xBet has become a new milestone in Jude Bellingham's career. In addition to participating in advertising campaigns, the footballer also received a stake in the company's share capital. This indicates that 1xBet is betting on a promising player and is counting on a long-term partnership. To summarize, Jude Bellingham is a great example of successful sports marketing. First, he helped promote Bet365, and now he puts his name on the service of 1xBet, one of the fastest growing bookmakers in Europe. Undoubtedly, cooperation with Bellingham will bring additional brand recognition and customer expansion to 1xBet.
